TABLE OF CONTENTS
- Navigate to: Dev Center > Product Feeds
Navigate to: Dev Center > Product Feeds
● A Product Feed, also known as a Data Feed, is an Excel, TXT, or XML file that contains product information. The Product Feed is used by search engines such as Google or Bing to index the website.
Configuration Overview
- Store
- XML Site Map Type
- File Name
Google Product Feed Configuration
- Store
- Locale ID
- Feed Title
- Feed Link
- Feed Description
Bing Product Feed Configuration
- Store
- Locale ID
- Feed Title
- Feed Link
- Feed Description
XML Product Feed (ShoppingFeed Supported)
- Store
- Locale ID
- Feed Title
- Feed Link
- Feed Description
Adding Product Feeds
| Field Name | Description |
|---|---|
| Locale ID | Create a feed for the selected locale from the dropdown list. |
| Type of XML Site Map | Select the type of XML site map:
|
| Feed Title | Enter the title for the feed. This appears in Product Listing Ads (PLA) on Google/Bing results. |
| Feed Link | Enter the feed URL. Clicking this link directs users to the product page. |
| Feed Description | Provide a general description explaining the data shared with Google/Bing. |
| XML Site Map Type | Specify the data to generate:
|
| File Name | Specify the file name for the generated Product Feed. |
| Store | Select the store for which the Product Feed will be generated. |
Feed Types Explained
Google Product Feed
The Google Product Feed is structured to meet Google Merchant Center requirements. It includes all required attributes and formatting, ensuring compatibility with Google's validation rules and reducing the need for additional mapping.
XML Product Feed (ShoppingFeed Supported)
This is a platform-agnostic feed containing core product data such as title, price, and availability. It is typically used by feed aggregators like ShoppingFeed, which transform and distribute the data to marketplaces such as Amazon, Walmart, and Facebook.
Which Feed Should Be Used?
- Google Merchant Center → Use Google Product Feed
- Third-party marketplaces (via aggregators like ShoppingFeed) → Use XML Product Feed
Note: While some platforms support field mapping, the Google Product Feed is specifically designed for Google Merchant Center and is the recommended option for that channel.
Saving Product Feeds
Update Product Feed Details
- Click the "Save" button to store changes.
- The page reloads with a confirmation message.
Result:
- The product feed is successfully saved.
- The XML feed file is generated and stored on the server at:~/data/Media/SiteMap/