Managing Brands


Navigate to: PIM > Brands

The Brand's subsection allows administrators to create brand-specific landing pages so customers can view products by brand in the webstore. 

Brand Management Information

Brands let an administrator leverage the brands in their catalogs into the customer’s personalized brand landing pages.

When customers visit a brand landing page, they see all of the brand information and any products associated with that brand. The administrator assigns which products they want to be featured on their brand landing pages and can add more associations at any time. New brands can be added to the brand manager by editing the values of the product attribute "Brand".

Brand Tools

Brand Tool Action

Action Description


Permanently delete an active element(s).


Select to display one or more products in the storefront


Select to hide one or more products in the storefront

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