Navigate to: Marketing > SEO Setup > Products
SEO Settings can be managed by Store for each product with the help of the following fields:
SEO settings are localizable and can be set according to the Locales enabled for the store.
Displays the Product Name for which the SEO settings are being configured.
Text entered in this field is displayed as the SEO Page Title on the individual product page.
This is used to summarize a web page's content. Text entered here is displayed in some search engine results pages to let visitors know what a page is about.
Search Engines don’t use the meta keywords tag anymore. These are not required but are still available.
SEO Friendly Page Name
This indicates the SEO-friendly URL of the product page. (E.g., http://maxwellhardware.com/impact-drill where 'impact-drill' is the SEO-friendly page name/URL). If the requirement is to include the "/" into the SEO-friendly Page Name then enable (set to true) the key "RunAllManagedModules" in web stores Web.config. OOTB Znode has the SEO Friendly URL field allowing multiple trailing slash turned off by default, You can configure the following web.config setting in both the webstore and admin to allow this SEO requirement.
When Is Redirect is enabled, all customers who visit the previous URL will be redirected to the new URL
The Administrator can enter a specific canonical URL here. The canonical is set to the SEO Friendly URL if nothing is specified.
Administrators can manage page-level robot meta tags. Options are as follows:
Editing Product SEO
Navigate to: Marketing > SEO Setup > Products > "Edit" action
Edit Products SEO details
Save progress using the "Save" button