Navigate to: Marketing > Site Search > Keyword Redirects

Buyers tend to enter their searches using a limited number of words or keywords to search for information about products or services. Ecommerce managers and marketers can set up rules that automatically send buyers to a specific page when they search for certain keywords, instead of showing a generic search results page. Exact category searches could be redirected to a category page. In the screenshot below, the keyword “warranty” redirects to a specific landing page with warranty information.

Configure a keyword redirect by:

1. Select the catalog.
2. Then, click Add New. 
3. In the Keywords field, add the keyword or keywords to be targeted.
4. In the URL field, specify the path or full url to redirect to.
5. Click Save.
6. Test by entering the keyword into the search bar on the storefront.