Managing Search Profiles


Navigate to: Marketing > Site Search.

Searches of the web store can be managed from this section. Search Profiles are specific to catalogs. They indicate the rules based on which the search feature would find out the results on the web store associated with the respective catalog. 

Note - When a new Search profile is created and no catalog is selected then all the default settings are applied. 

Create a Search Profile

  1. Navigate to Marketing > Site Search  

  2. Search Settings page opens.

  3. Click Search Profiles.

  4. Click on Add New

  1. Add Search Profile page opens as shown below

  1. Select the Catalog for which the search profile needs to be created.

  2. Administrators need to Provide a unique Search Profile Name.

Search Profile Default Setting

When an administrator creates a new Search Profile selecting only Catalog and creating Search Profile Name then the default settings are applied to the Search Profile. 

The default setting indicates the predefined selections that are applicable when a new search profile is created. Following are the default settings 

  1. Catalog Name 

  2. Search Profile Name 

  3. Searchable Fields:

    1. SKU (no boosting value) - selected by default 

    2. Product Name (no boosting value) - selected by default

  4. Relevance Based Ranking - nothing selected  

  5. Query Properties

    1. Query Type 

      1. Multi Match - Cross (to be selected by default)

    2. Operator = AND (to be selected by default)

    3. Autocorrect = No (to be selected by default)

  6. Test Your Search Here 

  7. Your search results will appear here

Searchable Fields

The fields added here are used for searching the entered text on the webstore. By default, Product name and SKU are available on creating a new search profile. 

Adding multiple Searchable fields

The administrator can add multiple searchable fields under this section. Only the numeric values can be added to boost the relevance of the search. The numeric values decide from which searchable field the search results would be fetched first. 

Note - A Boost Score (a numeric value between 1-999) can be added as an input to the searchable field to promote the position of the products in search results where the searched keyword is found in the field whose boosting score is the greater.

Removing the Searchable field

An Administrator can remove the added searchable fields (if required) by clicking on the cross. 

Relevance Based Ranking

An administrator can select the sequence for displaying the products on the webstore. An administrator can select the following options from the dropdown to select the sequence of the search results. 

  1. Price - This can be used when the Administrator wants to show the results on the basis of Prices associated with the products. 

  2. Rating - This can be used when the Administrator wants to show the results on the basis of Ratings shared for the products. 

  3. Total Reviews - This can be used when the Administrator wants to show the results on the basis of reviews shared for the products. 

Note - The order of the sequence can be decided by selecting ASC/DESC.

Query Properties

Query Property defines how the searchable fields can be searched and shown on the webstore. 

Multi-Match: When the Multi-Match query type is configured, the application searches keywords in more than one searchable field to display results on the Web Store. 

It has two types: 

  1. Best: When Multi Match - Best is selected, all the searched text/keywords must be available combined in any one of the searchable fields.

    1. Searchable fields = Product Name, SKU and Search Keyword entered on Web Store = Dewalt Kit

    2. The behavior of Multi-Match - Best = Search results will validate if  “Dewalt Kit” both keywords are available in a single searchable field i.e (SKU/Product) if found together, will include all the associated products in the search results, depending on the operator used.

  2. Cross: When Multi Match - Cross is selected text/keywords can be available across multiple searchable fields to bring the search results.

    1. Searchable fields = Product Name, SKU and Search Keyword entered on Web Store = Dewalt Kit

    2. The behavior of Multi-Match - Cross = Search results will validate if  “Dewalt Kit”/ “Dewalt” /  “Kit” either/all of the keywords are available in SKU/Product Name and if found, will include all the associated products in the search results.


In case of two or more keywords, the Operator helps to decide whether the searchable field should have all the entered keywords or can have either of the keywords while displaying the search results on the webstore.

There are two types of operator

  1. The operator OR: Give results where either of the words from the searched keywords exists in the searchable field.

  2. Operator AND: Give results where all the words in the searched keywords exist in the searchable field.


When an entered keyword has a spelling mistake, Autocorrect helps in identifying the correct spelling of the keyword and displays the associated product

The maximum number of edits allowed is 2; by default, the value is AUTO:3,6.

The administrator can set the maximum number of edits in the entered keyword. 

  1. If keywords length is 0 to 2: no edits are allowed and the word must match exactly

  2. If keywords length is 3 to 5: One edit is allowed

  3. If keywords length is > 5: Two edits are allowed

Note - 

  1. If the administrator selects Autocorrect as Yes all the above rules are applicable.

  2. Autocorrect doesn’t work in combination with Query Type => Multi Match - Cross  

  1. The administrator can try the search results under the “Try it yourself” section by specifying a search keyword and clicking on the search icon.

  2. The search results can be validated under this section before applying the changes to the webstore.

Clicking on save, saves all the rules/validations added by an administrator and the changes are visible on the webstore. 

System Defined Search Profile (Database) 

A Search Profile is available in the Database which is termed as Default Search Profile. A default search profile is used in the following two cases.

  1. If a created search profile is not associated with the store base catalog but is associated with the user/account catalog then default search profile (database) is used.

  2. When no search profiles are created for a specific store-based Catalog

The system-defined setting indicates the configurations that are applicable when no search profile is manually created from the admin application for Stores, Catalogs or when profile and account-based catalogs are used on the webstore: Following are the default 

  1. Searchable Fields:

    1. SKU (no boosting value) 

    2. Product Name (no boosting value)

  2. Query Properties

    1. Query Type 

      1. Multi-Match - Cross (to be selected by default)

    2. Operator = AND (to be selected by default)

    3. Autocorrect = No (to be selected by default)

Managing/Editing Search Profile 

The administrator can edit the search profile from this section. Following are the additional details that are available on the admin site. 

Create Facets

  1. Under the Edit Search Profile, click the Facets tab.

solid black circle

  1. Click Associate Facets.

  2. Select the Facets.

  3. Click on the required number of attribute names to associate facets.

solid black circle

  1. Once associated, all the associated facets are visible as shown below.

solid black circle

  1. If the administrator decides to delete a particular associate facet then by clicking on the delete button provided the same facet would be deleted.

Associate Stores

  1. Under the Edit Search Profile, click the Stores tab.

solid black circle

  1. Click Associate Stores.

  2. Select the Store(s) on which the search profile should be applicable. Stores having the selected Catalog are displayed.

solid black circle

  1. Click Associate Stores.

solid black circle

Note: Only after the Store association is made can a Search Profile be set as Default.

Changes on the Admin screen (from version 9.7.1)

On the admin screen following tabs will not be available in Search Profile

Marketing > Site Search > Search Profile > Query Properties

  1. Query Type

    1. Match Phrase Prefix

    2. Match

    3. Match Phrase

  2. Minimum Should Match

  3. Enable Accurate Scoring

Elasticsearch Basics

Elasticsearch uses various technical terms/queries for processing the data/keywords entered in order to make productssearchable and share relevant results. A few of the technical terms are used in Znode which are explained below:

  1. Analyzer: Use to share instructions that are given to Elasticsearch on the nitty-gritty of how the data should be indexed/stored.

  2. Tokenizer: Use to decide how Elasticsearch will take a set of words and divide it into separated terms called “tokens”. Token generation depends on the type of token filter used

  3. Token Filter:  A token filter is an operation done on tokens that modifies them in some way or another

Following token filters would be used in Elasticsearch for Znode (base)

  1. Lowercase:  Use to changes token text to lowercase

    • Ex: If a text entered = “The Quick Brown Fox” it will be converted to “the quick brown fox”

  2. Synonyms: Use to create a list of words that can be used as an alternative and is saved in the synonym list, when a user enters a search keyword it is then compared with the synonym list to find the match before displaying the search results 

    • Ex: If a text entered = “Brown Fox”  and synonym list has Fox=  “coyote, dingo” then the search results would display products that have fox, coyote, dingo

  3. Stopwords: Use to ignore all stop words if found in the search keyword. Stop words are usually words like “to”, “I”, “has”, “the”, “be”, “or”, etc. They are filler words that help sentences flow better, but provide a very little context on their own.

    • Ex: If a text entered = “The Quick Brown Fox” it will be considered as “quick brown fox”

  4. Shingle: Use when tokens are to be generated using the concatenation of the adjacent tokens. Shingles are generally used to help speed up phrase queries

    • Ex:  If a text entered =  “The Quick Brown Fox” then tokens generated would be “the,”  “the quick”, “quick” “quick brown“, “brown fox” and “fox” 

  5. Ngram: Used to break a text into words, this is helpful to create tokens(set of words) that can be used to search the desired output in search results 

    • Ex: If a text entered =“Quick fox” then tokens generated would be [ Q, Qu, u, ui, i, ic, c, ck, k, f, fo, o, ox, x ]

  1. Character Filters: Use to preprocess the stream of characters before it is passed to the tokenizer. A character filter receives the original text as a stream of characters and can transform the stream by adding, removing, or changing characters.

    1. Ex: If the Character mapping is done as "- => &" and a user enters a text 3-3 it will be converted to 3&3 while displaying the results 

  2. Stemmer: Use to reduce a word to its root form to ensure variants of a word match during a search.

    1. Ex: walking and walked can be stemmed to the same root word: walk

  3. Fuzziness: Use to identify two elements of text, strings, or entries that are approximately similar but are not exactly the same

    1. Ex: If a text entered = Cat result will also search  for Mat, Bat, Rat, Sat etc 

    2. Ex: If a text entered = Black result will also search for Lack, Slack etc 

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.