Managing Synonyms

TABLE OF CONTENTS


Introduction

Navigate to: Marketing > Site Search > Synonyms

For an eCommerce solution things are constantly changing, this means the systems developed tend to grow continuously with time. For instance, if in an eCommerce store the Administrator decides to assign a different name for a particular product (e.g. if Hoodie is a product, for instance, that is present in the store with different product descriptions like Hooded sweatshirt, Hoodie T-shirt). If a customer searches by a general description as Tulip then the same product with different attributes should be presented in such a search. Adding synonyms for the product would help make the product more searchable.

Synonyms indicate the flexibility to add more than one searchable keyword that can be associated with a single product. Based on the associated keyword when a user searches the product on the Web Store the application fetches the details and display the same on the Product Listing Page

  1. To manage synonyms first select a Catalog.

  2. Add a new synonym by clicking the “Add New” button.

  3. Specify the original keyword used in the Product name and its synonyms.

  4. In the below example of Tulip with a synonym of Darwin Tulip is shown. By default, Bi-directional is selected. This means if a customer searches with the original term OR the replaced by the term they will see the same search results. If Bi-directional is unchecked then searching with the original term will include the search results for the replaced by term but searching the replaced by term will not include the results for the original term.

  1. Click the progress using the Save button.

  2. Administrators can edit or delete the synonyms using the option provided under the Actions column.

  3. Click Publish Synonyms to publish the entire list displayed. 

Important - When Catalog is published, Synonyms will not be published.

Note - 

  1. On click of the Publish Synonyms button available in the admin application under Marketing >> Site Search >> Synonyms tab, index creation will be initiated and the synonyms configurations will be in effect on the Webstore once the index creation process gets completed. The index creation process will consider complete published data of the respective catalog for indexing not only the synonyms data.
  2. If the synonyms token filter update process fails in any case then the index creation process will not be initiated and the previously published synonyms will still be in effect on the Webstore.
  3. If administrators create the synonyms (not published yet from the synonyms screen) and try to create an index with a new name then synonyms changes may automatically start reflecting on the web-store.
  4. After publishing, synonyms from the Synonyms screen changes will not reflect on the web-store unless the index creation process gets completed.
  5. More than one keyword can be added to the synonym
  6. All fields with * are mandatory.

Combinations of Single and Multiple Synonyms

As there is a capability to add multiple keywords in the Synonym section, the following scenarios highlight the expected behavior as per the configuration done:

Single Directional Synonyms            
Original Replaced ByActionExpected Result
Tough shell JacketHoodieSearch Toughshell JacketTough shell Jacket
Search HoodieHoodie
Tough shell Jacket, Heated Gloves



Hoodie

Search Toughshell JacketTough shell Jacket, Hoodie
Search HoodieHoodie
Search Heated GlovesHeated Gloves, Hoodie
Tough shell Jacket

 Hoodie, Heated GlovesSearch Toughshell JacketTough shell Jacket, Hoodie, Heated Gloves
Search HoodieHoodie
Search Heated GlovesHeated Gloves
Tough shell Jacket, HoodieHeated Gloves, Hooded SweatshirtSearch Toughshell JacketTough shell Jacket, Heated Gloves, Hooded Sweatshirt
Search HoodieHoodie, Heated Gloves, Hooded Sweatshirt
Search Heated GlovesHoodie
Search Hooded SweatshirtHooded Sweatshirt


Bidirectional Synonyms
OriginalReplaced byActionExpected result
Tough shell Jacket

HoodieSearch Toghshell JacketToghshell Jacket, Hoodie
Search HoodieToghshell Jacket, Hoodie
Tough shell Jacket, Heated GlovesHoodieSearch Toughshell JacketToghshell Jacket, Hoodie, Heated Gloves
Search HoodieToghshell Jacket, Hoodie, Heated Gloves
Search Heated GlovesToghshell Jacket, Hoodie, Heated Gloves
Tough shell Jacket

 Hoodie, Heated GlovesSearch Toughshell JacketToghshell Jacket, Hoodie, Heated Gloves
Search HoodieToghshell Jacket, Hoodie, Heated Gloves
Search Heated GlovesToghshell Jacket, Hoodie, Heated Gloves
Toughshell Jacket, HoodieHeated Gloves, Hooded SweatshirtSearch Toughshell JacketToghshell Jacket, Hoodie, Heated Gloves, Hooded Sweatshirt
Search HoodieToghshell Jacket, Hoodie, Heated Gloves, Hooded Sweatshirt
Search Heated GlovesToghshell Jacket, Hoodie, Heated Gloves, Hooded Sweatshirt
Search Hooded SweatshirtToghshell Jacket, Hoodie, Heated Gloves, Hooded Sweatshirt


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