TABLE OF CONTENTS
Navigate to: Stores and Reps > Stores > Manage > Profiles
Administrators can set a User Profile to "Is Default Anonymous Profile" and "Is Default Registered Profile", so at the very least, a Store can have User Profiles associated with the registered and unregistered customers to your Webstore.
A User Profile must be created first in the User Profiles section before it can be associated with a Store.
Existing User Profiles can be associated with Store(s) from the Profiles Tab, under Stores and Reps > Stores.
Administrators can also do some exceptionally helpful things by associating User Profiles to a Store, like creating Profile-specific Catalogs or User-based Pricing.
The Profiles tab references to the User Profiles. Administrators can create profile-specific catalogs, Shipping, Payment Methods, and Promotions and Coupons. Therefore, when a customer(shopper) is associated with a profile then the access level of that particular user depends on the profile-specific elements.
Associate Profile to Store
Click the "Associate Profile" button and select which User Profile to associate.
Indicate if "Default Anonymous" and/or "Default Registered"
Save progress using the "Save" button. The screen refreshes with action confirmation.
User Profile is now associated with the managed Store